Brightside Juice Shots at American Express Booth | GBTA Convention Denver
At the Global Business Travel Convention (GBTA) in downtown Denver, thousands of professionals gathered inside the Colorado Convention Center (yes — the one with the iconic big blue bear peeking through the windows). For American Express Global Business Travel, the goal was clear: stand out, provide real value, and create memorable conversations.
Brightside was the perfect partner. Our wellness-focused juice shots became the highlight of the booth — and we ran out every single day.
A Healthy Surprise at a Business Travel Convention
Business travel often means long days, poor food options, and quick sugar fixes that leave attendees crashing halfway through sessions. At GBTA, snacks like cookies, brownies, and sugar-heavy parfaits were the norm. But at the American Express booth, there was something different — nutrient-packed 4oz juice shots in glass bottles.
The moment attendees discovered a healthy option, word spread quickly. The booth soon became a destination not only for scheduled meetings but also for people craving something that actually made them feel good.
What We Served
Brightside provided four juice shot flavors, all designed to refresh and recharge busy professionals. Every bottle was:
4oz in glass packaging for a premium, sustainable feel.
Balanced and energizing — especially the green juice shot, which became the clear crowd favorite.
Completely consumed daily — demand was so high that every batch ran out before the day was over.
Behind the Scenes
The beauty of the juice shots was how seamlessly they fit into the booth experience. Instead of starting meetings with a handshake and a business card, the American Express team could open with: “Would you like a juice shot before we get started?”
That small gesture set the tone for meaningful conversations. Guests instantly associated the AmEx brand with thoughtfulness, wellness, and professionalism. It wasn’t just hospitality — it was strategy.
The Results
The Brightside juice cart created exactly what AmEx needed:
Elevated brand perception by offering something unique and wellness-driven.
Boosted booth traffic once word spread about the healthy shots.
Improved engagement in meetings, as attendees felt refreshed and cared for.
By giving attendees a break from the sugar crash, American Express positioned themselves as a brand that understood what business travelers really needed.
Why Juice Carts Work for Conventions
At conferences and conventions, wellness is the differentiator. While other booths hand out trinkets and sugar-heavy snacks, a juice cart creates:
Sustainable energy for attendees.
Increased booth traffic and conversation starters.
A premium, wellness-aligned brand image.
From global conventions to regional expos, Brightside’s juice catering ensures your booth is the one people talk about.
Plan Your Next Convention Booth with Brightside
Hosting a booth at the Colorado Convention Center or anywhere in Denver (or beyond)? Make your brand stand out with healthy juice catering that surprises and delights.
👉 Start your inquiry here to bring Brightside juice shots to your next event.
