Brightside Matcha Cart at Goop’s Aspen Store Launch
When Gwyneth Paltrow’s lifestyle brand Goop opened its new Aspen store, they wanted an activation that reflected their commitment to clean beauty and wellness while creating buzz in the community. Brightside was the perfect fit. Our matcha brought vibrant, wellness-focused drinks to Caribou Alley — and quickly became the highlight of the launch.
A Wellness-Focused Store Launch in Caribou Alley
The event took place in Caribou Alley, a charming flower-filled walkway leading to Aspen’s exclusive Caribou Club. Guests discovered the new Goop storefront and were welcomed with Brightside’s custom-branded matcha cart, complete with a curated menu, overhead sign, and branded cups designed to align with Goop’s clean, modern aesthetic.
The focus wasn’t just on serving drinks — it was about creating a branded experience that captured Goop’s ethos and gave guests a memorable moment to share.
What We Served
On the menu:
Signature Matcha Lattes — the runaway hit of the day, with nearly 60% of drinks ordered being matcha.
Clean Ingredients — organic whole milk, alternative milks, and house-made syrups free of artificial additives.
Guests loved knowing that every drink aligned with Goop’s emphasis on clean living and holistic wellness.
Behind the Scenes
Guests were thrilled to discover a complimentary matcha, courtesy of Goop. Many commented on how refreshing it was to have an alternative to traditional coffee service. The cart drew a steady flow of visitors into the store, where they lingered, browsed, and shared their experiences on social media.
Brightside’s cart became more than a refreshment station — it was a conversation starter, perfectly in step with Goop’s wellness-driven launch.
The Results
The matcha cart experience delivered everything Goop envisioned:
Happy guests enjoying fresh, clean beverages.
Increased foot traffic and buzz for the new Aspen store.
A branded experience that aligned seamlessly with Goop’s values.
Here’s what the Goop team had to say:
“The coffee cart setup was not only beautifully executed but also created an incredible atmosphere for our guests. The coffee itself was phenomenal—crafted fresh on-site, with care and precision, and genuinely some of the best we've had.
Flipside brought the perfect blend of professionalism, warmth, and creativity to our event. We couldn't have asked for better partners and look forward to working with them again and again. Highly recommend!”
— The Goop Team
Why Matcha Carts Work for Store Launches
A matcha cart is more than a refreshment option — it’s a wellness statement. For health-conscious brands like Goop, offering matcha made with clean, organic ingredients is the perfect way to:
Draw in the right audience.
Keep guests energized and refreshed.
Align product launches with wellness-focused values.
From clean beauty brands to fitness studios to eco-conscious retailers, Brightside Matcha tailors the menu and vibe to match your identity.
Plan Your Wellness-Driven Launch with Brightside
Opening a new retail store in Aspen, Denver, or beyond? A matcha cart is the perfect way to welcome your community and align your brand with health and vitality.
👉 Start your inquiry today and let Brightside craft a wellness-focused experience for your launch.
