Brightside Matcha Cart at Goop’s Aspen Store Launch

When Gwyneth Paltrow’s lifestyle brand Goop opened its new Aspen store, they wanted an activation that reflected their commitment to clean beauty and wellness while creating buzz in the community. Brightside was the perfect fit. Our matcha and juice cart brought vibrant, wellness-focused drinks to Caribou Alley — and quickly became the highlight of the launch.